Dialog.ua News Portal
UX/UI Redesign
Ukrainian socio-political and analytical news media portal.
More than 7,5 million visits per month. More than 25 news articles per day. I was asked to create totally new user experience and interface design. The goal was to make the site more friendly and suitable for reading a lot of text information.
Problem: bad usability through overloaded interface. Too much information on a page. Small fonts, disorder. Poor Google conversion rates and KPIs.
Solution: the interface became user orientated, clear and minimalistic. The UX was redesigned from scratch, I have created a new structure, UI design and brand style.
Design Process
I have researched top Ukrainian news portals and made the list of advantages and weaknesses. Then I rethought the user flow, made it easier and intuitive. Reconstructed information architecture and created UX prototypes.
Together with the client's team we've made a series of workshops, defining the key elements and making revisions of the prototypes for the mobile and web versions.
Then I created high-fidelity UI design for all popular devices and screens. Logotype was redesigned, created new brand colors and font styles.
The finishing step was a tight work with the developers. Converting new design into a clear seo-friendly code, user testing, tons of iterations and finishing the layout.
